Long gone are the days when only celebrities monopolized influencer marketing campaigns. Nowadays, anyone with a platform and a sphere of influence can help a business amplify their brand and offerings to a broader audience. Read on to see if influencer marketing is a strategy you should use to grow your membership business. Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers. These influencers are individuals who have a dedicat

Whether you want to generate leads, increase sales, or raise awareness for your brand, or all of the above — a well-defined content strategy is essential. Creating a content strategy can feel overwhelming at first, especially if you don’t know what to include. But having a plan in place will help you create valuable content that provides solutions to your members and potential members. While each membership business is unique, there are some common elements to include in any content strategy.

Choosing the right WordPress plugin is an essential step in creating a fully functional ecommerce website. However, there are many different plugins on the market with different features and capabilities. Some are designed to add basic checkout functionality, while others will give you robust membership management features. Deciding on a membership vs shopping cart plugin is a key decision. This article aims to help you understand their differences and make the right choice for your needs! Bu

As a result of the global pandemic, more people are working out at home these days. Even as gyms and studios start to reopen, some individuals are opting for online fitness programs. Solely or as a supplement to their in-person regiment. Either way, online workouts are here to stay. At home workouts on the rise According to a recent survey, many fitness enthusiasts are feeling uneasy returning to in-person gyms and studios due to safety concerns. For others, they’ve come to prefer the choice a

Partnering with recruiters can expose you to opportunities you might not have learned about otherwise. Companies choose not to advertise certain positions on their websites or online job boards. Instead, they hire recruitment agencies to help fill open roles. At the very least, an impressive resume and portfolio may catch a recruiter’s attention and even if they don’t make a connection, they can point you in the right direction. Here’s how to successfully work with recruiters so you can land yo

What to Expect From Social Media Trends in 2020 Social media is continually evolving. Not only has it impacted the way we interact with others, but it’s also changed the way we consume content. Since the landscape is so dynamic and varied, it can be a challenge to keep up with the latest trends. But don’t worry, boo. We got you. This year, the love of video and the desire for authentic connections have already heavily influenced trends, and with social distancing, we’re predicting an increased

There is an increasing number of articles and blogs about influencers: marketing, social media, and Instagram influencers to name a few. Emerson is a company that specializes in behavior change. So we understand the importance of partnering with these individuals, especially ones focused on change. To make change happen, you must enlist influencers in the organization. Identify individuals who give the right energy for change. Then, use them as change advocates to create momentum and move the o

You’ve probably watched a heckler interrupt a public speaker. Maybe you’ve watched – on video or in person – as a performer or politician has to deal with mocking or derisive comments, shouted from the crowd. Maybe the speaker answers back, or security escorts the heckler from the venue. Change initiatives can have hecklers too. They usually don’t shout down a speaker; they use other ways to criticize and disrupt. It’s to be expected. People are resistant to change. Hecklers might say negative

Your project kick-off was exciting. Your team was laser-focused and energized. But, now that the project is a few months in, the team’s enthusiasm is starting to wane. What can you do to restore your momentum and keep the team motivated? It’s a basic rule of human nature: people are more likely to repeat a behavior when it produces a reward. Here are some tips to keep the team motivated and moving. Hard-working people want to hear what they have done well. And remember: recognition is best whe

The start of a new year is a great opportunity for self-reflection, taking an honest look at one’s lifestyle habits, and considering new approaches to improve health and wellness. Often habits and behaviors such as lack of physical activity, poor nutrition, and tobacco use can lead to illness, suffering, and early death related to chronic diseases and conditions.

Some people mistakenly believe that smokeless tobacco products are safer than cigarettes. However, research shows that there is no safe form of tobacco. Smokeless tobacco contains harmful chemicals that can cause oral cancer, esophageal cancer, and pancreatic cancer.

Diabetes is a chronic disease that affects how your body turns food into energy. The rate of diabetes is rising throughout the United States and this includes our Navy and Marine Corps. People with diabetes are more prone to heart attack, stroke, blindness, kidney failure, or loss of toes, feet or legs. Know your risks and take strides to decrease your chances. The earlier the better!